Customer marketing refers to any marketing activity or campaign directed at existing customers, specifically designed to drive retention, customer loyalty, advocacy, growth and community participation.
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Featured Case Studies
Prior successful projects
Bbva Compass Smart Pursuits
The bank’s prospects were busy in the extreme. They had systems (and people) in place to insulate them from salespeople. Compounding the problem, they thought they already knew everything they needed to know about BBVA Compass. To counter these challenges, we used an integrated approach that began with a direct mail concept that was, physically, impossible to ignore. The main element in the concept was a high-value gift that contrasted so sharply with the daily mail that it invariably made it to the target’s desk. We began executing these prospecting campaigns when Compass Bank was a rapidly growing brand extending across the Sunbelt. We continued after BBVA bought Compass. We worked with multiple CMOs and continued after the bank changed leadership more than once. Other lines of business in the bank were noticed. Eventually, We also executed similar campaigns for the Healthcare Group and Wealth Management.
DemandFarm Reaps USD 650000 In New Revenue
DemandFarm is a Key Account Management Software system solely focused on addressing unique challenges that Key Account professionals face. With focused functionality the software allows all stakeholders of strategic, Key and global account programs to intensively cultivate, build, harvest and profitably grow the organization’s most valuable relationships.
How We Helped The FDA Group Increase Five-Year Sales Revenue By 317 Achieve 37x Marketing ROI
The FDA group is a pharmaceutical, medical device and biologic consulting company. In 2015, they were as a steadily growing company that had been ranked among the 2015 Inc 500. The organization had its sights set on reaching even loftier goals—including $10 million in revenue—in 2016.
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