Personalization Engines

Dynamic content or product recommendations based on user behavior and preferences.

SpryteSpotlight

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September 15 2025

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Q3 / 2025

GenAi

Financial Report Generation

AI-generated financial summaries, earnings statements, and investment insights.

Financial Report Generation

Speech Synthesis

Generating human-like voice for virtual assistants, media production, accessibility, and more.

Speech Synthesis

LLMs

While some tech leaders think outside the box, visionaries rebuild it altogether. They’re reimagining our world, thinking long-term and at scale. They might not have fully-finished products or a large user base to show for it yet, but hey, first they say you’re crazy, right?

LLMs

AI Chatbots & Virtual Assistants

Conversational bots for customer support, sales, or internal helpdesks, automating interactions.

AI Chatbots & Virtual Assistants

Audio Generation

Creating music, sound effects, podcasts, and ambient sounds using AI, often used in entertainment and advertising.

Audio Generation

AI for Design

Generative tools for UI/UX mockups, branding assets, and creative ideation in design teams.

AI for Design

AI Model Behavior

Enterprise Knowledge Assistants

AI copilots that surface institutional knowledge and support employee productivity with natural language queries.

Enterprise Knowledge Assistants

Image Generation

The tech leaders who know how to rally up the troops and get shit done. They’ve pushed out usable products, they’ve grown user bases, they’ve driven activity in their field. Sure, they might not be at the cutting edge of innovation for their industries, but they’re effective!

Image Generation

AI-Powered Search & Q&A

Implement smart search with semantic understanding and retrieval from enterprise data.

AI-Powered Search & Q&A

Image Generation

Creating visuals from text prompts for design, advertising, art, and prototyping purposes.

Image Generation

Voice & Speech Solutions

Generate voiceovers, clone voices, or build IVR systems with lifelike AI speech.

Voice & Speech Solutions

Video Generation & Editing

Generating synthetic video content, including product demos, explainer videos, and virtual avatars.

Video Generation & Editing

Conversational AI

Chatbots and virtual assistants for customer support, internal HR automation, IT helpdesks, and interactive applications.

Conversational AI

Legal & Compliance Assistance

Drafting legal text, flagging compliance issues, and automating contract workflows.

Legal & Compliance Assistance

Video & Avatar Generation

Produce personalized explainer videos or avatar-driven content for marketing or training.

Video & Avatar Generation

Marketing Content Generation

Automated generation of ad copy, SEO content, social posts, and product descriptions.

Marketing Content Generation

Code Generation

Automatic code synthesis, documentation, testing, and debugging tools integrated into developer workflows.

Code Generation

Synthetic Data & Test Data Generation

Use AI to generate realistic synthetic datasets for ML training or software testing.

Synthetic Data & Test Data Generation

Knowledge Base Automation

Build and maintain FAQs, help centers, or policy docs with AI to reduce manual work.

Knowledge Base Automation

Voice Cloning & Translation

Real-time voice replication or translation used in global communication and localization tools.

Voice Cloning & Translation

Companies to Watch

There are thousands of Marketing Technology companies out there across countless sectors and industries. There’s no way you can keep up with all of them, so we’ve compiled a list of 20 MarTech companies we think it’s worth keeping an eye on. A cheat sheet of the primary movers and shakers in Marketing Technology.

Companies to Watch

Digital Humans / Avatars

AI-powered virtual people used in customer experience, retail, marketing, or e-learning.

Digital Humans / Avatars

AI-driven Simulation & Training

Interactive training environments, digital twins, and simulation for learning and operations.

AI-driven Simulation & Training

AI-Driven Reporting & Analytics Narratives

Automatically create natural language summaries of dashboards or trends.

AI-Driven Reporting & Analytics Narratives

AI-powered Applications

Code Assistance & Automation

Speed up software development with AI pair programming, testing, and bug fixing.

Code Assistance & Automation

Personalized Recommendations & Dynamic Content

Deliver tailored suggestions, web content, or email personalization to boost engagement.

Personalized Recommendations & Dynamic Content

Generative Search

Augmenting traditional search by generating complete answers with citations.

Generative Search

Text Generation & Content Creation

Generate marketing copy, blogs, emails, or product descriptions with AI tools.

Text Generation & Content Creation

AI-powered Search & Q&A

Personalization Engines

Dynamic content or product recommendations based on user behavior and preferences.

Personalization Engines

Image & Creative Asset Generation

Create marketing banners, product visuals, or social graphics from simple prompts.

Image & Creative Asset Generation

Document Summarization & Insights

Automatically summarize contracts, reports, or emails to extract key information for decisions.

Document Summarization & Insights

Document Automation

Auto-generating business documents like contracts, proposals, meeting notes, legal documents, and reports.

Document Automation

Scientific Discovery

Generating hypotheses, simulations, molecular designs, or models in healthcare, pharma, and materials science.

Scientific Discovery

Q & A