Description
BBC Click wanted to make it easy for people to sign up for events and interact with each live show. We worked with the BBC to offer attendees a world-class event experience that drove engagement and enjoyment across-the-board.
Challenge
For over 20 years, the show has covered the very latest in technology news. Since first airing, the BBC television show - Click has broadcast over 1000 episodes. This catelogue includes the world’s first programme to be shot and edited on mobile as well as the first programme to be broadcast in 360 degrees. So when it came to their live show in India, the team behind BBC Click wanted to build an interactive and innovative mobile experience for the attending audience.
Solution
We only had five weeks until the next BBC Click Live event in New Delhi, India. In that time, we worked with the team behind BBC Click to build an app which users could register for the event. Once they arrived at the venue, we used geofencing to active interactive features like live polling and Q&As. The BBC Click team and presenters used the app throughout the evening to make the event more engaging and memorable for participants.