Imerys.com: Migration From 60+ Siloed Websites to One Harmonised Digital Ecosystem

A French multinational producer of industrial minerals Imerys needed to consolidate its 60+ niche websites into one unified digital hub. We helped it deliver a user-friendly, harmonized web portal full of rich, sector-specific content – unique in the industry. With improved customer satisfaction, Imerys’ monthly site traffic rose by 40%, with an average lift in monthly leads of 18%.

Imerys’ digital presence spanned 60+ niche websites created over ten years in disparate styles and platforms. This incohesive digital image created many challenges and didn’t reflect the new corporate vision. The sites lacked a unified brand image, the Imerys product catalogue was fragmented, and the static technical content was unengaging. They were also expensive and hard to maintain. Imerys wanted to move away from a siloed multi-website experience to a single customer-centric digital offering with an enhanced user journey and lead-management process – the Imerys Customer Digital Experience (CDX) project.

We helped Imerys deliver a harmonised digital web portal with 600+ pages of business and corporate content and a depth unique to the specialty minerals industry. The site, launched in March 2022, was built on Drupal 9 CMS and deployed on the AWS cloud to ensure extended autoscaling capabilities. Alongside development and design, our experts assisted with content strategy development, setup of content governance and content migration. The new Imerys.com was equipped with the following features: Flexible architecture that enables comprehensive UX design development and makes the system adaptable for future extensions; Responsive design for devices such as tablets and mobile, built in line with accessibility best practises; Simple and consistent structure with different navigation styles and multiple user journeys; Advanced search capabilities via Elasticsearch; A sticky ‘contact us’ widget that leads to a smart, partially pre-filled form based on user navigation; Integrations with IAM OKTA, Salesforce and Workday for secure identity management, comprehensive customer relationship and enterprise management. The website was delivered in under a year, meeting Imerys’ time and budget goals. Imerys was able to successfully launch its CDX portal as a single source of high-quality business and corporate content for all stakeholder groups.