GenAI-Powered Synthetic Personas

Supercharge consumer understanding to sharpen your competitive edge

Marketers face growing challenges in understanding their audience due to shifting consumer expectations, evolving competition, and fragmented data, making personalized, targeted campaigns more complex.

The GenAI Synthetic Personas tool enables deep consumer insights to drive growth and unlocks a dynamic data-driven solution to segment, target, and engage your audiences. Powered by cutting-edge Google technologies such as Gemini, Vertex AI, Cloud Storage, BigQuery, and Cloud Run, Synthetic Personas maximize marketing efficiency and ROI.