KZO Innovations Generates Big Results With Inbound Marketing

In July 2014, KZO Innovations, an enterprise video platform, employed our services to ensure consistent and timely marketing delivery and improve the company’s visibility with search engines. KZO Innovations has experienced great success from the agency’s inbound marketing tactics over the past 9 months, including an increased number of visits in the following areas: Organic search Direct traffic Social media Email marketing Total visits

Before KZO Innovations started working with us, one marketing contractor was responsible for all of the marketing deliverables, sales team support, and customer support and communications. This was challenging at time and was a major issue and yet the company was in a growth mode and needed a quick way to scale its marketing program. The company’s key objectives included: Produce strong content in a consistent and timely manner Update and improve SEO Fix keyword-stuffed pages Implement inbound marketing tactics

KZO Innovations happily handed the inbound marketing reins over to us, and the stress surrounding the content calendar quickly evaporated. The two companies were able to keep up with each other on a stringent schedule, and soon enough, KZO Innovations was handing tasks off to the agency without any worry. Consistent content creation can position a brand as an industry thought leader – which is exactly why KZO Innovations required it. We delivered, producing two strong blogs (with accompanying social media posts) per week, extra social media posts throughout the week, along with a number of educational offers. With better organization, more content, and a stronger social presence, site visits started to steadily increase. Organic search increased 103.57% Direct traffic increased 77.21% Social media increased 444.44% Email marketing increased 528.47% Total visits increased 142.1%