Trendspotter

L’Oréal wants to detect and predict future macro-trends in skincare to gain time to market and ultimately grow market share in the US. Building a proprietary tool will fuel both needs: feed marketing teams in business decision-making about product development, and help communication teams adapt activations in local market.

Detect emerging trends ahead of the competition by using BERT to extract key terms. Accurately predict trends within a 6 to 24-month timeframe Illustrate trends in the most actionable way possible

5% of detected trends are relevant to skincare 66% of trends were identified before they appeared on Google Trends 57% of future trends were predicted accurately