Client
Description
From the comfort of their couch, potential customers get to experience a test drive without having to go to the dealer. The app fulfills the needs of the modern consumer by bridging the gap between online research and a visit to the dealership. Nowadays specs and online reviews are taken into careful consideration by potential customers. A VR test-drive is a helpful addition to the experience of buying a car.
Challenge
Help a global car manufacturer expand its brand ecosystem with relevant customer experiences.
Solution
We launched an app that showcases Peugeot’s cars and test drives. The app boasts a minimalistic design with rich experiences. App users can find information on the car models, watch highlights on video and take their favorite car for a virtual spin. The app converts users into qualified leads by allowing them to request a real-life test drive with the tap of a button. The app had a 70% download ratio in the app store and the number of test drives at dealerships increased with more than 150%.
