Freeman

Started as a decorating company almost a century ago, Freeman is now a global industry leader in B2B services for the event industry. They specialize in organizing large-scale events, including exhibitions, trade shows, conferences, etc. The company fulfills the customers’ industry-specific needs providing exhibit logistics, design, construction, and management services, audiovisual solutions, creative and strategic solutions, all powered by the latest tech innovations. Freeman is a pioneer of tech advancements to enhance the event experience, the first company to have implemented an online ordering system for exhibitors. Waverley is proud to be helping Freeman deliver their event-planning solution.

Waverley provided a dedicated development team to implement an online floor plan management program for event organizers, exhibitors, and attendees. The solution provides real-time design, editing, a view of the floor plan, exhibition stand booking, and online payment functionality, as well as multiple additional features.

Waverley extended the client’s in-house team with full-stack JavaScript developers from our Advanced and Senior tier with experience working in the rare Meteor framework. Later on, a couple of Salesforce engineers as well as Waverley manual and automated testing engineers joined the project team. Over the year spent working on the project, Waverley’s dedicated developers transformed the client’s MVP into a full-cycle event planning software with an e-commerce component – Blueprint by Freeman. In addition, our team developed a complementary product, Blueprint Pro. This is a web application that allows event organizers and exhibitors to use a 3D model of the floor plan they can provide to attendees by embedding it on their website and/or using a screen on site.