Building a web3 stock exchange from the ground up


Description

Project Overview: DCLEX enlisted 10clouds to create a groundbreaking blockchain-based stock exchange for secure and transparent trading. Scope of Work: 10clouds' responsibilities included product inception, branding, visual communication, UI and service design, development, and blockchain support.


Challenge

Project Shift: Initially proposed as a metaverse-based stock exchange, legal and technical challenges led 10clouds to identify an alternative market and target audience. New Business Direction: Findings led to a new user group, shaping product development and marketing efforts, and requiring a unique value proposition for both traditional and decentralized finance markets. UI Design: Balancing accessibility for newcomers and depth for experienced traders, 10clouds prioritized MVP features based on user stories and market research. Blockchain Integration and AWS Maintenance: Advanced technical solutions and strategic foresight were essential for integrating blockchain technology and ensuring security, transparency, and scalability with robust AWS maintenance.


Solution

Branding and Initial Wireframes: 10clouds crafted a distinctive brand identity for DCLEX, including a logo, main visual, brand guide, 3D illustrations, and initial wireframes for the web application and landing page. Web Application and Landing Page: Developed using ReactJS for the front end and Python for the back end, supported by AWS infrastructure and blockchain integration, creating a secure, scalable, and engaging stock trading platform. Design System and UI: 10clouds developed a cohesive design system for a consistent visual language, guiding the creation of a user-friendly and visually appealing interface.


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