In late 2015, Brandwise reached a turning point in marketing development when they put the best of thought-leadership and content strategy in the hands of industry professionals at our company. Within the first year of working with us, Brandwise reported a spectacular revenue gain of over $227K and acquired 11 new clients to their repertoire. Behind every success story is a trail of struggle which makes the result far more rewarding. Take a journey down the road of a partnership that created inbound marketing magic.
Before we came into the picture, Brandwise’s marketing department fell short of a winning dream team. With a strategy in place that included minimal content output and promotion, the technology company wasn’t seeing results from its marketing efforts. Understaffed and virtually ineffective, the deciding moment to hire more talent proved to be fruitless. Co-Owner of Brandwise, Jannetta Litzman explains, “We were searching for someone to hire in-house but they were either too expensive or they didn’t have the skill set we needed to be successful.”
Brandwise benefited from the transparent and seamless onboarding process which we kicked off by nailing down the details. This included interviews, research, competitive analysis, buyer persona creation, and a website audit geared toward a strong inbound strategy tailored to Brandwise’s goals and clientele. In addition to our high standards for best results, their partnership upheld consistent communication and support, allaying Litzman’s fears that an agency would be inaccessible and resistant to collaboration. As a HubSpot Partner, we set up shop in implementing a powerful marketing platform and fundamental inbound marketing strategies to generate qualified leads, greater conversion rates, search engine optimization (SEO) and valuable content delivery. In a digital world where technology and trends progress at light speed, so do customer expectations. Yet, we stay on top of the latest marketing channels. Best approaches that drove inbound success included targeted and personalized content creation to meet the specific needs of a niche audience on a weekly basis; Multi-channel interaction with prospects on various platforms (Facebook, Twitter, LinkedIn, and Google Plus); Integration and optimization of analytics tools, Content and distribution using SEO best practices.