Our B2C client was operating in numerous disparate systems preventing them from tracking marketing spend in a data-driven way. We put their CRM, website, landing pages, marketing funnels, and ads all in one place, HubSpot. They are now able to track their marketing spend and understand their ROI by channel. They can see the cost to acquire a customer from ads and other channels. We increased sales-qualified leads by 75% compared to 2019, which lead to a 25% increase in business bookings for them, during 2020 nonetheless.
Our client was finding it difficult to see where to put his marketing spend. Should his company spend more on paid search ads, paid social media, or blogging and organic search? Through his cobbled-together set of disparate systems, it was hard to make sense of where new contacts, leads, and clients came from. Before switching to HubSpot, our client was on a variety of systems. Previously, our B2C client was using GoodGallery for his website; Instapage for landing pages; ClickFunnels, and ActiveCampaign for marketing automation, forms, email; Zapier to connect apps; Highrise for his CRM and clients; and Gmail for communicating directly with clients.
Our client switched to the HubSpot CMS Professional and the Marketing Professional Hubs and replaced his other systems. He now has one integrated place to understand what’s going on and where to put his marketing spend. With his new system, we are both able to understand where their new leads and contacts are coming from. His customer journey, conversion paths, and source of leads are much clearer with all the data living in one system in HubSpot. We are able to reallocate marketing spend based on the data we see within HubSpot.