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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketing

Social media marketing is the use of social media platforms and websites to promote a product or service.

Social Media Marketing

An online community manager builds, grows, and manages online communities, performing community management, often around a brand or cause.

Community Management

The promotion of a particular product or company by means of advertising and distinctive design.

Branding

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Email Marketing

Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it.

Content Creation

Conversational marketing is a customer-centric and dialogue-driven approach to marketing. It has become the go-to strategy for driving customer engagement, improving customer experience, and growing revenue.

Conversational Marketing

Customer service is the provision of service to customers before, during, and after a purchase. 

Customer Service

Customer service training refers to teaching employees the knowledge, skills, and competencies required to increase customer satisfaction.

Customer Support Training

A knowledge base is a published collection of documentation that typically includes answers to frequently asked questions, how-to guides, and troubleshooting instructions. Its purpose is to make it easy for people to find solutions to their problems without having to ask for help.

Knowledge-base Development

Consumer Survey is a source to obtain information about consumer satisfaction levels with existing products and their opinions and expectations regarding new products and services.

Customer Survey and Analysis

Web development is the work involved in developing a Web site for the Internet or an intranet. Web development can range from developing a simple single static page of plain text to complex web applications, electronic businesses, and social network services.

Web Development

A chatbot is a software application used to conduct an on-line chat conversation via text or text-to-speech, in lieu of providing direct contact with a live human agent.

Chat & Bots

The user experience is how a user interacts with and experiences a product, system or service. It includes a person's perceptions of utility, ease of use, and efficiency.

UX Design

User interface design or user interface engineering is the design of user interfaces for machines and software, such as computers, home appliances, mobile devices, and other electronic devices, with the focus on maximizing usability and the user experience.

UI Design

Online search is the process of interactively searching for and retrieving requested information via a computer from databases that are online.

Search

A CRM integration is the seamless connectivity between your CRM software and third-party applications. A CRM migration refers to migrating the data your legacy CRM solution contains to a new CRM tool.

CRM Integration & Migration

GenAI

Chatbots and virtual assistants for customer support, internal HR automation, IT helpdesks, and interactive applications.

Conversational AI

Implement smart search with semantic understanding and retrieval from enterprise data.

AI-Powered Search & Q&A

Automatically create natural language summaries of dashboards or trends.

AI-Driven Reporting & Analytics Narratives

Automated generation of ad copy, SEO content, social posts, and product descriptions.

Marketing Content Generation

Conversational bots for customer support, sales, or internal helpdesks, automating interactions.

AI Chatbots & Virtual Assistants

Build and maintain FAQs, help centers, or policy docs with AI to reduce manual work.

Knowledge Base Automation

Deliver tailored suggestions, web content, or email personalization to boost engagement.

Personalized Recommendations & Dynamic Content

Generating human-like voice for virtual assistants, media production, accessibility, and more.

Speech Synthesis

Technology companies focus on developing software, hardware, and digital services that power modern business. This sector includes everything from product development to infrastructure and innovation. On Spryte, tech teams range from agile startups to enterprise-grade providers, all using their expertise to build the future of digital solutions.

Technology

AI & ML

Cloud

SaaS

APIs

Hated by those who don't understand it, and often leaving the rest of us confused, online marketing is driving today's internet. Cutting edge researchers are always searching for better ways to find an audience. Today's marketing is a seriously complex field where big-data, cloud-solutions, ML and APIs all converge.

Customer Experience / VoC

Marketing Automation

Consulting firms are required to operate across all industry domains. As such they typically use technology for data gathering, analysis and presentation.  They also have strong connectivity and real-time communication requirements, where they have spearheaded the development of live video conferencing, chat apps and innovative email products. 

Consulting

Technology Consulting

IT consultants offer expertise in technology and help businesses optimize their IT systems and infrastructure.

IT Consulting

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