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Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketing

Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic rather than direct traffic or paid traffic.

Public relations is the practice of deliberately managing the release and spread of information between an individual or an organization and the public in order to affect the public perception.

Public Relations

Content creation is the process of identifying a new topic you want to write about, deciding which form you want the content to take, formalizing your strategy (keyword or otherwise), and then actually producing it.

Content Creation

Custom development refers to the development of software that is distinct and separate from Commercial-Off-The-Shelf (COTS) packaged software or existing packaged open-source software. Custom development either creates a new application or enhances the functionality of an existing application.

Custom Development

Automation describes a wide range of technologies that reduce human intervention in processes. Human intervention is reduced by predetermining decision criteria, subprocess relationships, and related actions — and embodying those predeterminations in machines.

Automation

E-commerce is the buying and selling of good or services via the internet, and the transfer of money and data to complete the sales. It’s also known as electronic commerce or internet commerce.

Ecommerce

Logistics firms manage our global supply chains. Technology applications often involve data management, data visualization, and custom systems to manage and share information. Embedded systems are often used to track and transmit real-time data.

Logistics

Freight forwarding involves the coordination and management of shipments on behalf of businesses, ensuring that goods are transported from the point of origin to the final destination efficiently and costeffectively.

Freight Forwarding

Maritime transport (or ocean transport) and hydraulic effluvial transport, or more generally waterborne transport, is the transport of people (passengers) or goods (cargo) via waterways. Freight transport by sea has been widely used throughout recorded history. The advent of aviation has diminished the importance of sea travel for passengers, though it is still popular for short trips and pleasure cruises. Transport by water is cheaper than transport by air,[1] despite fluctuating exchange rates and a fee placed on top of freighting charges for carrier companies known as the currency adjustment factor. Maritime transport accounts for roughly 80% of international trade, according to UNCTAD in 2020.

Shipping

Supply chain management is the oversight of the entire process of sourcing raw materials, manufacturing, and delivering products to customers, ensuring efficiency and coordination across the entire supply chain network.

Supply Chain Management

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MIMPO

Heroica Veracruz

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